Today Quattro Wireless officially announced that Apple has acquired it. The details are not clear yet, but it seems that the price tag was $275 million. With about $30 million in funding, this is yet another impressive exit for an advertising mediation agency!
Andy Miller – Vice President of Mobile Advertising have sent this email [...]
Beware AdMob, there is a new kid in town — Mojiva. Mojiva — a recent startup is making a very agressive entrance to mobile advertising market. They claim to have reached 1 billion served ads in just eight month which is unprecedented industry milestone. This achievement establishes Mojiva as one of the fastest growing mobile [...]
We have already covered AdMob a few times and it seems they’ve been working hard to keep their users happy (both the advertisers and publishers). We have heard reports that lately the fill rate as well as cost per million (CPM) and cost per impression (CPC) were all up — providing more revenue for the [...]
AdMarvel’s open advertising aggregation and mediation platform (read my post about advertising aggregation and mediation platforms here) allows mobile publishers and advertising platform sites to use a central place to reach each other. To publishers, it allows to integrate inventory from any participating ad network into their data services and track the overall performance through [...]
Admob, a mobile advertising company that we have continuously reported about since it is the only mobile advertising company right now that supports Android publishers is reporting to lower the minimum bids for its advertisers for many platforms. We could not get the information about how it will affect the Android publishers, but from our [...]
Developers from US and UK can go to the publisher website at http://market.android.com/publish to upload their application(s) along with end user pricing for the apps. The, priced applications will be available to end users in the US starting mid next week.
From Android market blog:
“We will also enable developers in Germany, Austria, Netherlands, France, and Spain [...]
AdMob was the center point of the mobile news recently. We have recently mentioned that they just closed round B funding and today they announced to close additional 12.5 million round C funding lead by Draper Fisher Jurvetson’s (DFJ) Growth Fund and Northgate Capital. This bring the company funding to the total of $28.2 [...]
As I have recently mentioned, AdMob released Android SDK to support ads for Android devices. I downloaded the SDK, it was however a pain in the a** to find it (AdMob, please make it easier = more obvious to find the SDK, please).
In general you have to open an account with AdMob, which I did [...]
AdMob – the San Mateo-based company currently which according to CNET works with over 6, 000 mobile sites and 450 iPhone applications has announced today the release of Android advertising SDK as well. It is reported that the first test applications to utilize the ad units are AccuWeather (a weather application), TapJoy(has 2 gaming [...]